, By: Ashley Cushon


So you have that one favorite pair of dress pants that have definitely outlived their time. Although seemingly unbearable to part with them, you decide to go back to the same store to replenish your supply only to find that same size fits nothing like it used to. After such a long lasting relationship between you and your precious dress pants, trust us when we say - It’s not you, it’s them - and we’re here to tell you the “what”, “when” and “why” behind this mystery measuring madness.



The “What” has been known in the retail market for years as vanity sizing - the new sizing standard. To put it simply, companies are sizing smaller and cutting clothes larger than what is shown on the tag. Hence, your true size may be growing along with your body.



So when exactly does this measuring madness happen? Every few years, US and European markets make changes to their sizing standards. These standards are getting increasingly worse as time passes.Fit modifications follow the latest trend - when companies make adjustments to sizes based on customer response to the latest styles. If the ideal body type changes, so does the fit.


For example, many of us are falling victim to the latest Fitspo Revolution. Strong is now the new skinny and our phones are flooded with images of spandex, glistening abs and dumbbells (as if we didn’t have enough to delete from our newsfeed).  Whether slim, muscular, lean or thin, the cut of yours clothes are now changing to fit more like the new ideal and less like you.


"A size tag is more than a number - it relates to how people see themselves," - Looksmart Managing Director Abraham Hatoum


The chart below shows a recent study done by esquire magazine comparing a size 36" pair of pants amongst 7 popular brands.


Sizing disparities between brands are leaving consumers more fazed than flattered. For men who are less likely to spend a lot of time deciding, why make finding your a size any more confusing? Vanity sizing is now permeating the mens wear market to "simplify" the search by making men feel more confident. With no one standard to follow, how does this deceptive flattery work?
  • It makes your true size difficult to determine.
  • It makes you feel slimmer.
  • It skews your perception of your body and the brand you're wearing to be more appealing.


Where do we go from here? Our recommendation - GO CUSTOM! 

The differences between off the rack suits and made to measure garments: Off the rack = mediocre quality, made to fit most (not all), almost always have to be altered.Made-to-Measure = better quality and pre-altered to fit your measurements.

Although you may never find dress pants that fit as perfect as your favorite, have no fear! You’re not completely out of options. The best way to measure up is by knowing your measurements. Most online sites will give you standard charts as sizing guides, but don't offer enough information to guarantee accuracy. Basic measurements to know: PANTS - Waist, Inseam, Crotch, Seat and Thigh.  SHIRT/JACKET - Collar, Sleeve, Chest.

In the span of 10 minutes, this invaluable information can spare you the future headache and bring you closer to your true size.  So, whether you're hash tagging #Fitspo on your next Instagram post, working towards that ideal you or you just want a great new look, we at SnapSuits try our best not to lead you astray. We’re working hard to build the ideal suit that will fit you!


• Tips for the Road •

  • Pants and trousers are labelled 2-2.5” smaller at the waist than shown on the tag.
  • Inseam lengths are generally accurate
  • In-store: Try on everything before purchasing!
  • Online: contact customer service or find detailed sizing charts to confirm size and measurement.
  • Invest! Converting to custom clothing will leave you happier with your purchases.